UUA Surprises! Cool New Principles Version!
Tom Schade has dubbed the rebranding effort of the UUA a #thanklesstask . Yeah, he's right. And I don't want to heap on the criticism. I believe the UUA is working hard to turn our ship in the right direction, and this is the work that they ought to be doing, and they're getting a lot of flack about it, much of which is unfair. But... You know how I've been saying that the UUA has been telling us "more is coming" and the logo was just the "tip of the iceberg" with regards to the branding? And, at the same time, nobody has published the roadmap of where they're going, and even when you're asking, they won't tell you what it is? And how Dawn Cooley said, " surprised people react poorly "? Well... As reported in Boston Magazine : Proverb also worked with the UUs to shorten their seven core principles, making them easier to remember, and has suggested putting them into “some sort of acronym form so that they’re eas...