Generations and Giving
In the workshop I'm attending at the UUMA Institute, we've been talking about the different generations in our church and what motivates them to come, what calls them to be involved, and what they care about. We've talked about what incidents shaped and defined these generations. Today, the thought that came to me, prompted by something said by a colleague, was that if the generations are motivated by different things, not only does our membership and outreach efforts need to be targeted differently to each group, our pledge drive might be more effective if targeted differently to each group. So, for example, the Silent Generation, born 1925-1945 are builders and institutionalists. They dislike debt. The Great Depression had a big impact on them, and they like frugality. They are civic-minded, and the older members of this generation may have served in WWII, younger ones in the Korean War. A pledge campaign that emphasizes the institutional needs an...