An Open Letter to the UUA
I read the UU World article on the new logo, branding, and outreach effort with great interest. The article tapped into some things I've been frustrated about and some things I've been excited about. A couple of points in the article really resonated with me (the italics are mine): The Rev. Dr. Terasa Cooley, the UUA’s Program and Strategy Officer, said the new initiative developed out of a growing realization that the UUA and its congregations have been sending “inconsistent” messages about Unitarian Universalism into the larger world. and “We want congregations to think about the messages their congregations are sending out to the world that doesn’t know anything about them,” she added. “That includes thinking about how their building looks to guests, the structure of their services, their programs, whether they’re inward-oriented or serving the community, and what their online presence is like. ” and And the UUA is developing other resources for congre...